In Phil Rosenzwieg's critically acclaimed book, The Halo Effect, he tears down the walls of delusion that surround many business paradigms and reveals the errors of logic that distort many peoples' understanding of the real reason for a company's performance. Brilliant and unconventional, The Halo Effect delves into nine popular business delusions, including The Delusion of Absolute Performance, The Delusion of Rigorous Research, and The Delusion of Single Explanations to replace mistaken thinking with a sharper understanding of what drives a business to success and failure. Straightforward yet intelligent, The Halo Effect is free of any convoluted business jargon, yet dead serious; Rosenzweig's arguments about vital issues are often given in an unsparing and direct way that will appeal to a broad business audience. Witty, funny, and sharply reasoned, The Halo Effect is an antidote for thinking managers, and the conventional thinking that clutters most business bookshelves.

"I was taken by this book. It destroys myths concerning the attribution of success in the management literature using potent empirical arguments. It should stand as one of the most important management books of all time, and antidote to those bestselling books by gurus presenting false patter and naive arguments."
Nassim Nicholas Taleb, author of Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

"In The Halo Effect, Phil Rosenzweig has done us all a great service by speaking the unspeakable. His iconoclastic analysis is a very welcome antidote to the kind of superficial, formulaic, and dumbed-down matter that seems to be the current stock in trade of many popular business books. It's the right book at the right time."
John R. Kimberly, Henry Bower Professor of Entrepreneurial Studies, the Wharton School, University Of Pennsylvania

"Business books all too rarely combine real-world savvy with scientific rigor. Rosenzweig's book is an outstanding exception - it's a superb work and long overdue."
Philip E. Tetlock, Lorraine Tyson Mitchell II Chair in Leadership and Communication, Haas School of Business, University of California, Berkeley

"Rosenzweig doesn't only poke fun at the mass of bad writing and bad science in the management world. He explains why it is so bad and how you can learn from it, despite the efforts of the authors."
John Kay, Financial Times columnist and author of Everlasting Light Bulbs: How Economics Illuminates the World

This tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance. Rosenzweig, a veteran business manager turned professor, argues that most popular business ideas are no more than soothing platitudes that promise easy success to harried managers. Consultants, journalists and other pundits tap scientifically suspect methods to produce what he calls "business delusions": deeply flawed and widely held assumptions tainted by the "halo effect," or the need to attribute sweeping positive qualities to any company that has achieved success. Following these delusions might provide managers with a comforting story that helps them frame their actions, but it also leads them to gross simplification and to ignore the constant demands of changing technologies, markets, customers and situations. Mega-selling books like Good to Great, Rosenzweig argues, are nothing more than comforting, highbrow business fables.

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